Podcast609 on LinkedIn: Top 5 reasons a business should launch a branded podcast:… (2024)

The Secret to Monetizing Your Podcast Don't sleep on the potential of your podcast. It's more than just a platform for sharing valuable insights, it's a powerful marketing tool that can unlock incredible financial opportunities when used strategically. In the world of podcasting, content is king, but distribution is queen. The magic happens when they work in harmony. With stellar content and a well-executed distribution plan, your podcast can attract sponsors, drive traffic to your website, and even increase sales. But remember, there's no one-size-fits-all tactic. Each podcast is unique and requires its own carefully considered approach. Keep experimenting until you find what works best for your specific audience and niche. Conclusion: Monetization isn't just about making money off your podcast; it’s about maximizing its value through multiple channels - whether that's sponsorship deals or promoting your own products or services.

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🔹I constantly meet people who WANT and NEED to execute on a strong Podcast strategy but never seem to take action.I would love to know why..👉 don't have time?👉 don't have the funds?👉 don't know how?👉 does it really work?👉 not a priority?👉 too much noise already?👉 don't have content?👉 don’t have the confidence?👉 which platform?👉 don't know your audience?👉 don't have a clear target message?Your podcast is one of the MOST POWERFUL marketing tools out there!It brings awareness like nothing else, it gives you endless content opportunity by leveraging audio/video and allows you to tap into audiences far and wide (somewhat otherwise "unreachable")BUT it does take work! AND it is DEFINITELY worth it!!..

🎙Will Podcasts finally get their due attention as an effective performance marketing medium? April has been a big month for the Podcasting Industry.Sounds Profitable's latest report, The Ad Bargain, presents yet another strong case for the effectiveness of Podcast ads compared to other burgeoning mediums like CTV and YouTube ads.And whilst the Podcasting industry has been consistently evolving and innovating over the past few years to meet consumers’ and advertisers’ needs and preferences, the conversations around much of these evolutions have occurred within the silos of the podcasting industry. In the wider marketing world, skepticism still exists around tracking, attribution, ROAS, and much more. But with the launch of Steven Bartlett’s Flight Studio, perhaps more of the marketing world will start to recognise the potential of this medium. Whilst this adds a new competitive dimension to the industry, the exclusivity of the expert-driven brands still suggests there is room for shows under other platforms to grow with a new wave of podcast consumers, and for new advertisers to take to the medium and recognise its potential!Are Podcasts a part of your Marketing Mix? Let us know in the comments!...#PodcastAdvertising #CreatorEconomy #Marketing

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One of my favorite campaign ideas was "it's not your stand...it's your 365 marketing plan." And that's because when you get people together onsite for 1 or 2 or 3 days it's an explosion of content that is dynamic enough to fill your entire year. Which is just one of the many reasons we build THIS podcast studio onsite. Our MoneyPot podcast is loaded with original content, new and upcoming voices and fellow industry podcasts. It's energetic, eye-catching, filled with experiential elements and a huge value to audiences onsite and throughout the year. Investing in content capture at events is only going to be more important as it's THE opportunity to capitalize on having so many top voices under one roof. #eventmarketing

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Happy to have helped our client, The Holy Post Podcast, see some massive increases in their paid subscriber base and total number of listens to their shows. 🎙️🚀If you are interested in the intersection of religion and culture, check out The Holy Post ⬇️ https://loom.ly/ki_g88w #website #newwebsite #create #marketing #innovate #business #insight #digitalmarketing #webdesign #webstagram #newlook #webdevelopment #agencymarketing

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𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐝𝐞𝐚𝐥 𝐯𝐨𝐥𝐮𝐦𝐞?Think beyond the basics. Podcasts, webinars, engaging social content, and unconventional in-person events are your ticket to more effective results.Redefine how you connect and convert.

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There's always a motive behind content. ( yes, even this has one)Amidst the overload of information these days, understand the intent behind what you consume. Every article, video, podcast, and social media post is crafted with an objective in mind – to inform, persuade, entertain, or sell. It's not about how much you consume, but how much value and insights you extract from what you consume.Insights are the core of strategy. It is not just about gathering information, but harvesting insights – those valuable nuggets of wisdom that can guide decisions and shape strategies. In business and strategy, content serves as a catalyst, sparking innovation and driving change.But Content consumption can quickly become a directionless, time-consuming endeavor if we are not conscious about it.So, set your intentions, cut out the noise.#strategy #content #innovation

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Unlock the power of multiple platforms for your marketing strategy! 🚀 Stream on 89 10 platforms simultaneously, with 35 podcast platforms repurposed. Don't miss out on the opportunity to reach your audience on every channel. It's easy and it's FREE! 💪#Marketing #Multiplatform #ReachYourAudience #EasyMarketingResources

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Check out the On Strategy podcast for my session with the brilliant Dan Hill and Kim Einan this week!

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🎙️ Have you ever tried advertising on podcasts?If not, you might want to follow our journey to see if it works for us.We've been experimenting with various #marketingstrategies , and #podcastadvertising is one of the more unconventional methods we're exploring. Will it yield the results we hope for? It's hard to say, and we're keeping an open mind. Our philosophy is always to venture into new marketing territories that our competitors haven't explored. Sure, the common belief might be, "If no one's doing it, it probably doesn't work." But we believe in progress – not just for our business but for humanity as a whole. Sometimes, the most overlooked opportunities can be the most fruitful if you're the first to tap into them.As for our podcast advertising endeavor, we've partnered with Acast as a mediator between shows and advertisers. At this stage, we're still picking the right shows and setting our budget, but so far, the experience has been promising. We've got a personal manager from Acast (shout out to Martin) who’s been great at shortlisting shows that match our target demographic and budget – incredibly helpful for newcomers like us.Curious about the results? Stay tuned, and we'll share our insights after our first campaign wraps up.Meanwhile, remember: every marketing experiment, successful or not, is a valuable lesson. These experiences can save you a ton of money and time in the long run.Stay positive, and keep innovating! 🤗

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